Job Description
We are seeking a highly skilled and experienced Digital Marketing Manager to join our dynamic team at Barron. The Digital Marketing Manager will be responsible for developing, implementing, and managing our overall digital marketing strategy with the goal of driving brand awareness, customer engagement, and lead generation.
The ideal candidate will have a strong understanding of digital marketing tactics, tools, and platforms, coupled with a proven track record of maximizing ROI on campaigns. This role also requires leadership, innovation, and the ability to align digital initiatives with Barron’s broader business strategy across Africa.
Key Responsibilities
Develop and execute a comprehensive digital marketing strategy aligned with company goals and objectives.
Manage and optimize multiple digital channels including SEO, PPC, social media, email marketing, content marketing, and display advertising.
Monitor, analyze, and report on digital marketing performance to identify trends, insights, and opportunities for continuous improvement.
Collaborate with internal teams (Sales, Commercial, and Website) to create and optimize impactful digital content and campaigns.
Stay informed on the latest digital trends, technologies, and best practices to ensure innovation in Barron’s marketing efforts.
Lead and mentor a team of digital marketing specialists, including a Marketing Coordinator and Senior Marketing Graphic Designer.
Build and maintain strong working relationships with agencies, vendors, suppliers, and industry partners.
Oversee development and approval of digital and marketing material, including website updates, social media content, and campaign collateral.
Ensure all campaigns are aligned with Barron’s brand presence in local and international markets.
Qualifications
Bachelor’s degree in Marketing, Communications, or a related field (NQF 7 minimum, postgraduate qualification advantageous).
5+ years’ experience in digital marketing with a strong focus on strategy development and campaign execution.
Proven success in driving results and ROI through integrated digital marketing campaigns.
Strong analytical skills with the ability to make data-driven decisions.
Excellent communication, leadership, and organizational skills.
Experience in people management (minimum 3 years).
Proficiency with digital marketing tools and platforms, such as Google Analytics, Google Ads, SEO tools, HubSpot, and social media management platforms.
Experience in wholesale/retail or FMCG industries preferred.
Additional Requirements
Valid Code 8 driver’s license and own transport.
Flexibility with regards to travel and working hours.
Must be a South African citizen.
