The role will be based at ooba Head Office in Cape Town and the successful candidate will be responsible to execute integrated digital marketing initiatives that grow brand visibility, drive campaign performance, and support customer acquisition and engagement. This role reports to the Head of Marketing and works closely with the Head of Digital Ecosystem to ensure marketing activities are aligned with platform strategy and support a connected, data-informed customer experience across ooba's digital platforms.
Required competencies:
Result-oriented: Delivers measurable outcomes across digital campaigns (e.g. ROI, CPL). Stays focused on goals despite distractions or challenges.
Collaboration: Works effectively with cross-functional teams (Sales, Product, Data). Ensures aligned execution across the customer journey.
Creativity: Develops engaging, original campaign ideas. Keeps content fresh and relevant in a crowded digital space.
Market orientation: Tracks competitor and consumer trends. Anticipates changes to keep marketing responsive and targeted.
Analysing and forming opinions: Interprets data to drive better decisions. Translates insights into clear campaign actions.
Adaptability: Responds quickly to platform changes, priorities, or feedback. Comfortable working in fluid, fast-paced environments.
Planning: Manages content calendars, campaign timelines, and resources. Ensures smooth delivery of marketing initiatives.
Presenting: Clearly communicates campaign performance and plans. Builds credibility with stakeholders through structured updates.
Required Skills:
- Content Creation Tools: Ability to create and adapt content for digital channels, including use of tools like Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- CRM Campaign Execution: Experience working with CRM platforms for customer segmentation, journey execution, and engagement triggers using platforms like Salesforce, HubSpot, Oracle Marketing Cloud (or equivalent)
- Marketing Automation Platforms: Familiarity with building workflows, managing lists, and automating campaigns.
- SEO and SEM: Keyword research, website optimisation, and running paid campaigns via Google Ads, Meta Ads Manager (Facebook/Instagram), LinkedIn Campaign Manager
- Web Analytics Tools: Tracking, analysing, and reporting on digital performance through Google Analytics / GA4, Mixpanel (advantageous), Hotjar or similar for behaviour mapping
- Social Media Marketing: Organic and paid campaign planning and community management, including Meta Business Suite, LinkedIn Pages, Social scheduling tools (e.g. Buffer, Hootsuite)
- Email Marketing: Designing and managing campaigns using tools like Mailchimp, HubSpot Email
- Data Reporting and Visualisation: Interpreting and communicating campaign results using Excel (advanced functions, pivot tables) and/or Power BI or Tableau (advantageous)
- A/B Testing and Conversion Optimisation: Planning structured tests for campaign and UX improvement using Google Optimize (or equivalent)
- CMS and Landing Page Builders: Basic understanding of web content updates such as WordPress, Webflow, or equivalent (basic knowledge sufficient)
