Position : Events Co-Ordinator
Department : Chanel
Location : Johannesburg, Parktown
Reporting to : PR MANAGER
PURPOSE OF THE ROLE
The Events Coordinator will coordinate the planning, organization, and execution of events that align with the company’s objectives and brand values. This role ensures seamless event experiences by managing logistics, coordinating with vendors, and collaborating with internal teams. The Events Coordinator plays a key role in creating memorable and impactful events that engage participants, enhance brand visibility, drive sales and achieve strategic goals.
KEY RESPONSIBILITIES
Stand-Alone Boutique: Client Acquisition and Events (Client Engagement / Experience)
Core Focus:
Enhance the luxury boutique experience through strategic eventing, client acquisition initiatives, and CRM-driven engagement to strengthen client loyalty and brand equity.
Responsibilities:
- Support client acquisition initiatives in boutiques.
- Coordinate and execute boutique-specific client engagement events, aligned with seasonal launches and cultural moments.
- Assist with briefing process for visual execution and customer journey, ensuring event design aligns with luxury positioning.
- Support the design and refinement of the boutique customer journey across all event touchpoints, from pre-event invitations and personalised welcomes to post-event follow-up, ensuring a seamless, high-touch, and memorable CHANEL experience.
- Collaborate with Sales, PR, Marketing, Training, and Visual Merchandising teams to:
- Ensure relevance, aesthetic consistency, and commercial alignment.
- Integrate boutique activations into the broader strategic marketing plan.
- Support the ordering and timely delivery of all product and POS materials for boutique events.
- Maximise ROI for boutique events by:
- Tracking CRM data capture
- Ensuring event execution supports boutique sales goals
- Schedule and coordinate monthly boutique calendar activations in collaboration with Retail Development Managers (RDMs).
- Conduct event reviews, including budget sign-offs and performance analysis.
Additional Enhancements:
- Support boutique teams in delivering high level client experience .
- Support bespoke activations, including one-to-one viewings, gifting logistics, invitations, and post-event follow-ups for top clients.
- Support strong CRM maintenance by assisting with data integrity, segmentation, and campaign tracking.
- Incorporate CRM analytics to generate performance summaries and drive data-informed strategy.
- Assist with using client trackers to identify key clients for boutique experiences and integrate this into broader client acquisition strategies.
- Contribute to regional event planning cycles by sharing insights and aligning local activity with international direction.
Wholesale Events: Trade Events / Activations
Core Focus:
Support the retail marketing calendar and help build brand presence within multi-brand environments (Woolworths, ARC, etc.) through trade events and collaborative marketing activations.
Responsibilities:
- Liaise with Marketing Team, and Sales Manager to create and execute the annual retail marketing calendar for wholesale accounts.
- Book and manage in-store and event spaces for executions.
- Work with the team to deliver marketing activations aligned with both SA and UK calendars, retailer-specific activities, and locally relevant opportunities.
- Coordinate visual and set-up elements for each retail/trade event.
- Assist in optimising the retail customer journey at every stage of trade activations from initial brand touchpoints and in-store engagement to post-event communication, delivering a consistent and premium CHANEL experience across wholesale environments.
- Work with store teams to maximise opportunities during activations.
- Assist in maintaining alignment across departments: Sales, PR, Marketing, Training, and Visual Merchandising.
- Support in driving CRM capture and sales staff engagement in-store.
- Assist in ROI tracking and reporting for initiatives.
- Support accurate budget management (GL codes, invoicing, purchase requisitions).
COMPETENCIES
- Planning and organising
- Deciding and initiating action
- Working with people
- Communication and influence
- Entrepreneurial and commercial thinking
- Delivering results and meeting customer expectations
- Adapting and Responding to Change
REQUIREMENTS/QUALIFICATIONS
2 years retail experience
2 years eventing experience
Microsoft Office Proficiency (Excel, Word, PowerPoint)
Business degree advantageous
Cosmetics/Retail/Luxury experience advantageous
Must be in possession of a valid drivers license and vehicle as travel is required
Primary Location: Johannesburg, however local and provincial travel is required.
