Set and monitor performance targets (sales volume, market growth, new customer acquisition).
Conduct regular field visits, team meetings, and one-on-one sessions with Sales Agents.
Review and approve weekly/monthly sales reports, ensuring accuracy and strategic alignment.
Guide the team in identifying new business opportunities, strategic accounts, and regional priorities.
Ensure consistent messaging, pricing, and branding across the sales function.
Develop and implement a comprehensive marketing strategy aligned with business goals.
Monitor and improve product branding, packaging, and marketing material.
Oversee product launches and campaigns that support regional sales efforts.
Support the sales team with high-level customer interactions and escalated issues.
Deliver presentations and product updates at farmer’s days, trade shows, and stakeholder events.
Build strategic partnerships with key clients and influencers in the industry.
Work closely with the Technical, Operations, and Procurement teams to align supply chain, product forecasting, and customer demand.
Ensure effective communication between Sales Agents, internal departments, and clients.
Provide training to sales agents and customers on technical and product knowledge.
Lead internal training sessions to ensure Sales Agents are equipped with up-to-date industry knowledge and sales techniques.
Manage and track the marketing and sales budget, including return on marketing investment.
Provide monthly management reports with key insights, progress to goals, and recommendations.
Analyse sales data, customer trends, and competitor activities to inform strategy.
BSc (Agric) Animal Science or similar degree
Deep understanding of animal nutrition and the animal feed industry.
Minimum 5 years in a marketing or sales leadership role, ideally in agriculture or animal feed sector.
Experience managing and developing sales team is required.
Proficient in MS Office Suite (Excel, PowerPoint, Word)
Afrikaans and English fluency essential
Excellent leadership and team management skills
Strong communication, coaching, and presentation abilities
Analytical thinking and data-driven decision-making
Deep customer focus and relationship-building strength
Strong understanding of the agricultural customer environment, especially livestock and feed producers
Conflict resolution, negotiation and strategic influence.
Between 3 - 5 Years
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