Job Purpose
The primary objective of this role is to steer the sustainable and profitable growth of the brand portfolio through effective brand stewardship and management that align with overarching business objectives. Central to this role is the end-to-end management of new product development and launches, serving as the key project custodian responsible for delivering innovative products from concept through to market entry and sustained success. The Brand Manager will ensure seamless coordination across various stakeholders to optimise product launch processes and enhance brand equity across channels. Core portfolio splits are Pain, GIT, Allergy and Cold & Flu categories within the frontshop/OTC environment.
KEY RESPONSIBILITIES
Strategic Direction & Brand Management
Develop and execute compelling promotional and advertising strategies designed to increase brand market share and outperform competitors.
Create demand-driven initiatives supported by robust tactical plans that empower the sales teams, delivering high-energy, motivational support with integrity and a sense of urgency to meet sales targets.
Conduct comprehensive market analysis and consumer insights gathering to inform strategic intent.
Formulate clear, actionable portfolio and brand strategies, translating them into tactical Brand Plans that drive execution and measurable results.
Lead the successful rollout of these tactical plans, ensuring consistency, timeliness, and alignment with overall strategic objectives.
Monitor, evaluate, and adapt strategies dynamically to align with rapid market changes and emerging trends.
Anticipate future shifts in market and disease management landscapes to proactively adjust strategies and capitalize on new opportunities.
Innovation & New Product Development
Lead the end-to-end project management process for all new product launches, ensuring each phase from ideation, development, testing, approval, to market release is executed flawlessly.
Act as the central point of contact between cross-functional teams R&D, regulatory, manufacturing, sales, and marketing to streamline communication, collaboration, and adherence to project timelines.
Develop and standardise SOPs for new product launches to ensure consistency, efficiency, and compliance across all teams.
Oversee post-launch brand health assessments, tracking key performance indicators to gauge market reception, customer feedback, and long-term sustainability.
Drive innovation by fostering an environment that embraces new ideas and ensures they are translated into successful market offerings.
Sales Team Empowerment & Training
Compile product training, both from a product knowledge and information, as well as commercial perspective, to empower the salesforce on portfolio specific brands and drive better pharmacy trainings and trade understanding of the value of our brands and reason to keep as primary recommendations to end consumer/patient. Consistent assistance of the training requirements of the sales team with regard to portfolio of brands and presenting monthly training sessions to broader sales team in the division.
Sustainable Business Growth & Profitability
Ensure forecasting accuracy to support strategic planning and resource allocation.
Effectively manage and oversee sales and promotional budgets, ensuring optimal deployment to maximise ROI.
Initiate and oversee impactful advertising and promotional campaigns aligned with strategic priorities to generate brand equity and sales growth.
Implement rigorous measurement frameworks to evaluate tactical execution outcomes, leverage insights for continuous improvement and future decision-making.
Collaborate with the New Product Launch (NPL) team to assess market potential, identify pipeline opportunities, and successfully introduce new products into the market, ensuring alignment with business growth objectives.
Internal & External Customer Engagement
Maintain proactive communication channels with Sales, Business Leadership, and cross-functional teams, sharing plans, updates, and results consistently.
Identify and facilitate opportunities for cross-functional efficiencies and collaborative initiatives. Demonstrate, urgency and responsiveness in resolving customer queries and issues, enhancing customer satisfaction and loyalty.
Conduct regular in-field visits and portfolio assessments to gather insights, feedback, and intelligence, ensuring the brand’s strategic positioning remains relevant.
Uphold high standards of compliance with regulatory, legal, and internal policies.
Commercial / Marketing Bachelor’s degree preferred
3+ years Pharmaceutical and/or Marketing industry experience
Successful track record and experience in Pharmaceutical Sales / Marketing
2-3 years’ brand/sales management experience would be beneficial
Financial literacy
Proficiency in Excel, PowerPoint, Outlook and Word
Ability to work on Qlikview models is advantageous
Applicable industry knowledge
Therapeutic area knowledge
Understanding of the market dynamics in the area in which the BU operates
Ability to effectively operate, Microsoft office suite
Commercial knowledge
Enthusiasm, passion and high energy are key requisites
Commercial acumen
Analytical skills
Project management
Networking ability (to develop and maintain KOL relationships included)
Interpersonal skills
Ability to perform under pressure
Self-starter and self -motivated
Sense of urgency
Prioritizing and planning
Verbal and written communication skills
Aptitude for continuous learning and coaching
Influential and impactful presentation skills
Adaptability and flexibility in a changing environment
Closing date of applications will be on Friday 22 August 2025
