Position : Brand Manager
Location : Cape Town
Reporting to : Marketing Manager
Purpose of the Role
To develop the brand in South Africa through optimum use of the A&P investment tools; ensuring a 360̊ approach to all marketing strategies, ultimately growing market share and brand image in South Africa.
KEY RESPONSIBILITIES
Business Performance
Key Responsibilities:
- Develop and execute brand strategies that align with commercial goals
- Lead budgeting and business forecasting processes for your category
- Monitor and analyze market trends, sales data, and competitor activity
- Act as both planner and buyer, managing end-to-end product lifecycle
- Collaborate with sales, supply chain, and creative teams to ensure seamless execution
- Deliver impactful marketing campaigns that drive consumer engagement and conversion
- Identify opportunities for growth, innovation, and product development
- Proven experience in a Brand Manager or Category Manager role
- Strong commercial acumen with the ability to forecast and manage budgets
- Excellent analytical and strategic thinking abilities
- Experience in planning and buying functions is highly advantageous
- Ability to thrive in a fast-paced, data-driven environment
- Strong interpersonal and communication skills
- Work with a passionate, collaborative team in a growing business
- Take ownership of exciting local and international brands
- Influence high-level decisions with your insights and leadership
Stakeholder engagement and management
- Build and maintain strong relationships with all stakeholders to ensure full support of the brand in the market
- Work with all stakeholders to gain maximum exposure for the brand
- Co-ordination and implementation of PR activity
Budget and Financial Management
- Management of marketing budget
- Management and analysis of A&P spend to ensure effective usage thereof and ensuring a ROI and brand profitability
- Ensuring achievement of wholesale budgets across all retailers
COMPETENCIES
- Deciding and Initiating Action
- Working with People
- Writing and Reporting
- Persuading and Influencing
- Planning and Organising
- Delivering Results & Meeting Customer Expectations
- Adapting and responding to change
- Coping with pressures and setbacks
- Analysing
- Entrepreneurial and commercial thinking
SKILLS
- Strong understanding of Brand management & Marketing concepts
- Willing and able to work on both strategy and operational subjects
- Attention to detail
- Proactivity, adaptability & flexibility
- Multitasking
- Strong interpersonal skills
- Negotiation skills
- Communication skills
- Business acumen
MINIMUM REQUIREMENTS/QUALIFICATIONS
Business/Marketing degree
5 years relevant experience in the cosmetics industry
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