Key Knowledge and Experience Areas
Brand, PR & Reputation Management:
Proven ability to build, manage, and protect brand reputation using insights from social, economic, and consumer behavior data.Creative Direction:
Strong skills in creative design and direction to maintain cohesive brand identity in line with industry trends.Traditional Marketing:
Knowledge of TV, radio, and out-of-home (OOH) advertising and how these integrate into broader marketing strategies.Media Strategy:
Experience collaborating with media agencies and implementing optimized media buying plans for maximum ROI.Data-Driven Decision Making:
Ability to extract and apply insights from data, market research, and trends to guide strategic actions.Project Management:
Strong organizational skills to manage projects from initiation to completion, meeting deadlines and key performance indicators (KPIs).Campaign Execution & Optimization:
End-to-end campaign management, including performance tracking, reporting, and continuous optimization.Digital Marketing:
Proficient in using digital channels and tools to drive engagement, conversion, and measurable ROI.Vendor & Service Provider Management:
Experience in overseeing service providers, managing contracts, and ensuring compliance with legal terms.Budgeting & Financial Management:
Skilled in developing marketing budgets, forecasting, and cost control.Strategic Partnerships:
Ability to build and maintain partnerships that elevate brand visibility and support growth objectives.Innovation & Product Marketing:
Support the innovation pipeline and lead marketing initiatives for new products.Kids & Youth Marketing:
Demonstrated success in designing campaigns that engage young audiences effectively and ethically.
Core Skills and Competencies
Decisiveness & Initiative:
Confident in decision-making and proactive in driving actions forward.Persuasion & Influence:
Skilled in engaging and influencing stakeholders at all levels.Communication:
Excellent written and verbal communication with strong presentation skills.Creative Problem-Solving:
Ability to develop unique solutions to marketing challenges.Strategic Planning:
Adept at building and executing strategies aligned with business goals.Adaptability:
Flexible and resilient in response to shifting priorities and market changes.Commercial & Entrepreneurial Thinking:
Business-minded with a focus on opportunity identification and revenue generation.
Personal Attributes
Positive Culture Contributor:
Leads with joy, pride, and a commitment to excellence in work delivery.Service-Oriented & Respectful:
Acts with care, empathy, and professionalism in all interactions.Integrity:
Consistently demonstrates honesty and high ethical standards.Social & Economic Awareness:
Understands the broader environment and its influence on brand positioning.Resilience & Confidence:
Maintains focus and positivity through challenges and uncertainty.Continuous Learner:
Eager to grow professionally and remain current with trends and best practices.Empathy & Collaboration:
Builds strong relationships through empathy, kindness, and teamwork.Conflict Resolution:
Strong active listening and problem-solving abilities to manage conflict constructively.Change Management:
Embraces transformation with a proactive and visionary approach.
Qualifications and Requirements
Education:
Diploma or Degree in Marketing, Business, or a related field.Experience:
Minimum 4–5 years of experience in branding, marketing, or a related function.Technical Proficiency:
Competent in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
Familiarity with marketing platforms and tools is advantageous.
