Brand Manager CVD

Company Description

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries. 

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable.  Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

Job Description

We are looking for a Brand Manager to lead the assigned therapeutic area portfolio driving the launch, market leadership, and revenue growth of assigned brands. The role involves collaborating with multiple commercial operations teams for the development of strategy, creative and execution plans, product support and sales execution. The responsibilities will include operating within the organisational business code of conduct, policies and all applicable laws and regulations.

• You will be responsible for developing robust marketing insights for the Brand Plan with a patient-centric focus.
• You will be responsible for maintaining an up-to date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders.
• You will develop portfolio for the relevant therapeutic area, aligning the brands and enabling the sales team to meet sales/market share targets.
• You will be responsible for leading the design and implementation of multi-channel marketing initiatives, using innovative tactics to strengthen marketing campaigns, improve multi-stakeholder engagements, and customize content for the CLM.
• You will be responsible for managing the promotional budget to optimize channel mix strategies for all marketing initiatives and cross-functional campaigns.
• You will advise others on the optimal use of channels to ensure the Brand Story is consistently used/referenced and brought to life by Brand and In-Field Teams.
• You will effectively manage engagements of key opinion leaders and HCPs (Health Care Professionals).
• You will be responsible for actively ensuring flawless execution of marketing initiatives by the Infield team and managing the CLM process to support the cross-functional team in tactical execution.
• You will be responsible for leading digital listening and new channel research to strengthen Brand Team insights, synthesizing cross-stakeholder insights to form a robust marketing perspective on brand issues, competitive positioning, and market dynamics.
• You will liaise with the COE (Centre of Excellence) team for coordinating and executing market research and insights collection to inform Brand Planning and the Patient Journey.
• You will be responsible for providing product training and role play sessions to the sales team to enhance product knowledge and effective selling.
• You will be responsible for cross-functional collaboration with sales, regulatory, market access, finance, business development and the COE for developing integrated marketing campaigns and identifying new potential generics products for the market.
• You will be responsible for supporting the product listing with institutions (government and private hospitals).

Qualifications

Educational qualification: Bachelor of Pharmacy/ Health Sciences or equivalent

Minimum work experience: 10 years of experience in pharmaceutical industry, with minimum 5 years spent in Brand Management

Skills & attributes:

• Good interpersonal, presentation and cross functional skills.
• Work under pressure, must be able to multi task, focussing on multiple tasks, and still deliver accurate result
• Being able to work independently and be very good at time management
• Strong analytical, influencing, and strategic thinking skills.
• Strong competency and acumen in business and marketing.
• Proven experience in developing and implementing robust, effective integrated brand plans.
• Ability to generate good insights for synthesizing robust marketing strategies.
• Effective cross-functional team player, with the ability to lead brand and portfolio discussions and ensure successful delivery of marketing initiatives.
• Knowledge and experience with digital strategies and innovative initiatives to enhance brand engagement touch point with stakeholders.
• Familiarity with the pharmaceutical industry business, policies, and procedures.
• Strong patient centricity, empathy and understanding of customer’s needs in developing tailored marketing initiatives, communication messages and materials.
• Beneficial: Experience in Diabetes, very good Endocrinology relationships

Additional Information

Our Work Culture
Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.
For more details, please visit our career website at https://careers.drreddys.com/#!/