We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing
The Marketing function is execution engine of Reckitt. We help create a healthier, cleaner world by building shared success with our consumers, making access to the highest quality hygiene, wellness, and nourishment possible through online channels.
Within Marketing team we're focused on accelerating the performance and purpose of Reckitt brands to empower a bigger, faster and bolder business. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.
To elevate our iconic Dettol brand to new heights by immersing yourself in consumer insights and market trends, shaping the future of our products with your innovation ideas. As a key player in our marketing team, you'll have the opportunity to develop and implement strategies that resonate with local consumers, bring them to life through innovation and communication offline and online and generate strong sustainable business results.
About the role
Are you ready to be at the forefront of Marketing Department? Reckitt is looking for an energetic Brand Manager with a knack for Marketing strategy and a passion for growth. To elevate our iconic Dettol brand to new heights by immersing yourself in consumer insights and market trends, shaping the future of our products with your innovative ideas. As a key player in our marketing team, you'll have the opportunity to develop and implement strategies that resonate with local consumers, bring them to life through innovation and communication offline and online and generate strong sustainable business results. We offer the opportunity to shape our consumer experience for millions and transform our products journey. Play a pivotal role in our company's future, and watch your career soar to new heights alongside the brands you elevate.
Your responsibilities
In summary, you'll:
- Devise and implement e-commerce strategies boosting brand reach and growth. Ensure brand strategy is translated brand plans that deliver strong brand performance and brand health.
-Leads the development of brand strategy with marketing excellence. Ensure brand strategy is translated brand plans that deliver strong brand performance and brand health.
-Leads the development of brand strategy with marketing excellence. Ensure brand strategy is translated brand plans that deliver strong brand performance and brand health.
-Contributes to the building and development of innovation and renovation pipelines. Applies efficient, effective, and flawless Project Management to Innovation & Renovation (I&R) projects in partnership with Consumer Insights, R&D, Finance, Trade Marketing and Sales.
-Consistently analyses brand performance KPIs (Net revenue, Gross Margin, Market Share, Penetration and Brand Health tracking). Translates them into actionable business opportunities in the form of business development initiatives (BDIs) and new product launches (NPDs)
-Understands the omnichannel environment and contributes to the creation of attractive and rewarding brand experiences across the consumer engagement funnel.
-Accountable for tracking marketing budget and demonstrates understanding of the impact of Marketing, Trade investments and other P&L elements on the brand.
-Works in partnership with communication agencies and ensures all brand communications contribute to enhancing the brand’s equity and company's reputation.
-Work across teams, orchestrating digital marketing initiatives specific to online retail.
-Analyse market data and online shopping trends to refine brand strategies.
-Curate product listings and content creation that resonate with our audience.
-Measure campaign success and glean insights from KPIs to sharpen future tactics.
The experience we're looking for
-Minimum bachelor’s degree in business management and marketing with excellent record of accomplishment
-Minimum of 5 years’ experience within the FMCG environment.
-Leads the development of brand strategy with marketing excellence. Ensure brand strategy is translated brand plans that deliver strong brand performance and brand health
- Proven track record in developing successful e-commerce strategies.
-Demonstrated creativity in brand strategy and the ability to drive innovation.
-Contributes to the building and development of innovation and renovation pipelines. Applies efficient, effective, and flowless project management to innovation & renovation (I&R) projects in partnership with Consumer Insights, R&D, Finance, Trade Marketing and Sales.
-Consistently analyses brand performance KPI's (Net revenue, Gross Margin, Market Share, Penetration and Brand Health tracking)
-Accountable for tracking marketing budget and demonstrates understanding of the impact of marketing. Trade investments and other P&L elements on the brand
-Works in partnership with communication agencies and ensures all brand communications contribute to enhancing the brand's equity and company's reputation.
-Demonstrate Curiosity and interest in finding out more about the brand's target Segment - their life storage, attitudes and behaviors, value interests, and passion points.
-Self-starter, with a strong sense of urgency & ownership, an independent thinker, with strong leadership and communication skills, with the ability to thrive in a cross functional environment.
-Innovation & Creativity: Champion product development process and business improvement to ensure quick response to changes in Consumer needs.
The skills for success
Data Analysis, Marketing, Adaptability and Innovation, Digital Marketing Expertise, , FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).
Interview Questions
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
