Brand Manager - LG
Please note that the responsibilities listed below are not exhaustive and may be expanded or modified as necessary to meet the evolving needs of the organization.
MAIN PURPOSE OF POSITION:
- To manage the daily running of the assigned brand/s.
- To continuously strive to grow the success of the assigned brands within First Distribution and be closely involved in all areas related to the brand from a sales and operational perspective.
LG Brand Manager Job Duties and Responsibilities.
Sales
- Driving Gross Profit targets through Resellers.
- Selling First Distribution’s product portfolio within existing Resellers.
- Recruitment of new Resellers.
- Display key competencies of product knowledge and brand programs across the relevant portfolio of products.
- Bi-Weekly sales review with Line Manager.
- Drive targeted partner development planning.
- Drive Sales Strategy and overview sessions with resellers.
- On-boarding process within accounts: operational, sales, technical processes.
- Build and manage effective relationships with relevant team members and resellers.
- Ensure the satisfactory execution of the aligned business plan in conjunction with your Line Manager.
- Demonstrate sales growth.
- Demonstrate the ability to Identify and Qualify new deals and partners in order to sustain the required levels of pipeline and target coverage
- Report opportunity details to the Line Manager on a regular basis (weekly) showing deal progression and pipeline creation using the Customer Relationship Management system.
- Ensure that sales targets are achieved and report any deviations with detailed explanations.
- Ensure targeted profit margins are achieved.
- Ensure weekly activities and minutes of meetings are reported to the Line Manager.
- Ensure sales reports and sales forecasts are submitted to Line Manager.
- Continuously support sales growth in all regions.
Manage the Brand: Vendor Alignment, Finance and Operational Processes
- Executing on and aligning with Vendor objectives.
- Driving Vendor Strategy and portfolio within existing and new targeted accounts.
- Understand Vendor strategy, programs, and complete portfolio of products
- Run Quarterly Business Review Sessions with the vendor, where required
- Partner recruitment and Development – Operational processes
- Build and manage relationship with Vendors team members
- Understand in detail the vendors rebate programs and ensure alignment to maximise rebate attainment.
- Report opportunity details to Vendor on a regular basis (as required by the vendor) showing deal progression and pipeline creation using the CRM (Customer Relationship Management) system
- Management of the brand budget and P&L.
- Balance the income statement and any General Ledger accounts assigned to the brand at least monthly.
- Submit pricing adjustments to finance timeously.
- Manage any stock and ensure optimal stock is purchased and avoid stock aging.
- Work closely with logistics for all warehousing and logistics associated to assigned brand/s
- Control the Operating profit for the brand in accordance with the budget.
- Pipeline management using CRM – ensure accuracy is always maintained
- Manage pricing and margins to maximise profitability.
- Maintain an accurate price list.
- Ensure accuracy of product codes and pricing
- Remain updated with product changes and required training certifications.
- Ensure all staff who require training are trained and all certifications are maintained.
Marketing Management
- Conduct Marketing Planning sessions and take Accountability for the Marketing plan.
- Work with both EMMC and Vendor Marketing teams to ensure effectiveness of all Marketing activity.
- Partner Enablement (Target, Certifications, growth)
- Develop a Business Development Plan that documents the key sales & marketing strategies and a management system that measures performance and success.
- Align marketing activities in each region appropriately
- Work on growing the market share
- Understand the competitive landscape and develop strategies to maintain competitive advantage.
- Ensure customer enablement is run frequently and customers are always updated with the latest from the vendor.
People Management
- Manage the Sales Specialists and ensure they are performing their role according to defined KPI’s targets etc.
REQUIREMENTS
Internal training associated with competencies:
- During the first week of your employment, you'll be presented with a meticulously crafted learning map designed to seamlessly guide you through your on-the-job training experience.
Minimum Experience:
- A minimum of 5 Years’ Experience in a similar role the LFD / Display Industry.
Nice-to-have Skills:
- Technical Acumen in the Display industry
- 3 Years’ distribution experience.
Skills and Abilities:
- Systems: Excel, CRM Accpac will be an advantage.
- Have strong interpersonal and communication skills with staff at various levels
- Creative, solution-driven attitude
- Be willing to work in an agile environment where changes are frequent, and technologies evolve
- Experience in business/commercial management (budgeting, cost-benefit analysis, product pricing)
Additional Skills:
- Self-Motivated individual
- Works well in and with different teams.
- Strong Communication Skills.
- Strong Relationship and Self-Management Skills.
- Takes Initiative.
- Works well with all kinds of people.
- Remains calm under pressure.
Ability to meet Job Requirements:
- Fluent in English.
- Own reliable transport.
Office Requirements:
- Office-based working environment.
- Semi-formal dress code.
- Working hours are from 08:00 – 17:00.
- Excellent international business language skills (English), both written and verbal.
- Reliable transport to and from the
NOTE:
- This is a permanent position subject to a successful three-month probationary period.
- You will be required to perform such duties as reasonably required by the business.
- Your job description may be amended from time to time if it is valid and reasonable.
- You will serve the Company or any Associated Entity in such capacity as management may reasonably require.
- Duties must be performed faithfully, diligently, and to the best of your abilities.
- You agree to use your best endeavors to promote the best interests of the Company and any Associated Entity.
- You may be required within reason, to work outside of set duties and/or perform in more than one role
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