Tasty moments to feel good about!
From mouth-watering pizzas, comforting meals and tasty sides, to indulgent cakes, and desserts, Dr. Oetker South Africa has been bringing people together to share feel-good food moments since 2010.
Ready to take your career to the next level?
Dr Oetker SA is looking for a Senior Brand Manager.
WHAT YOU CAN EXPECT FROM THE ROLE
As a Senior Brand Manager you will report into the Group Marketing Manager.
You are the custodian of driving short and medium term sustainable, profitable growth at a brand level. You will achieve this by using consumer and shopper insights to craft the brand/s that consumers love, and by developing compelling brand plans that are delivered through exceptional brand experiences in terms of innovation, communication and activation. On a daily basis this involves articulating and delivering the full marketing mix of your brand/s. You will work with the Sales, Customer Channel, R&D and Packaging teams leveraging their expertise to optimise pricing, promotions, product innovation, packaging and marketing mix.
WHAT THE ROLE ENTAILS
- Translate marketing insights and analysis of key issues and opportunities into clear and compelling Brand Plans which you will implement. Brand plans to demonstrate execution of Business Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreed growth agenda (volume, value, profit)
- Identify, define, develop, deliver & track insight driven innovation and renovation that is accretive to the brand/s (volume, value, profit). This includes defining for the R & D team the product & packaging solution, for the sales team the trade and shopper solution, and for consumers compelling communication
- Generate brand relevant insights from all touch points; including market & internal analytics, competitive intelligence, consumer behaviour, trend data and other appropriate sources and turn these into compelling propositions to improve your brand/s’ health.
- Through a clear understanding of your brand/s portfolio and sku mix performance, influence key levers on the income statement to improve both top line growth and profitability
- With the support of the Marketing Manager, lead creative agency through the Communication Strategy process for your brand/s, culminating in the delivery of a Communication Strategy sign off of above the line and below the line campaigns vs the agreed brand key
- Ensure key day to day Brand Management tasks are executed fully and to a high level of quality including forecasting, media planning, promotion tracking, marketing Investment spend and management, quality tracking, brand health and share tracking, brand and range performance and management.
- Develop, empower and provide clear direction to the Junior Brand Manager.
Requirements
- 5+ years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence and brand growth.
- Proven record of successful brand development and Idea to Market strategies
- B.Social Science / B.Com / Marketing / Business related qualification.
- Demonstrated ability to develop innovative consumer goods propositions based on rich consumer insights
SKILLS, ATTRIBUTES AND COMPETENCIES
- Well rounded consumer goods experience spanning Marketing and preferably customer marketing roles
- Consumer obsession and insights driven a thirst for understanding how
- consumers operate within your category and use that to drive decision making
- Strategic savviness and financial acumen with the ability to shape a plan to grow your brand/s, drive its execution, and understand the trade offs involved in pulling various levers
- Route to market know how a robust understanding of both retail and direct to consumer
- Digitally Savvy Solid understand of the digital landscape and how best to leverage digital marketing opportunities to achieve business and marketing KPI’s
Please respond with the following;
- Updated CV
Job Type: Permanent
Ability to commute/relocate:
- Johannesburg, Gauteng (City of Johannesburg): Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- Please advise on your current cost to company/basic salary and your salary expectations.
- Please advise on your notice period.
Education:
- Diploma (Preferred)
Experience:
- Brand and Marketing: 5 years (Required)
- FMCG: 5 years (Required)
- Retail and Direct to Customer: 5 years (Preferred)
Work Location: In person
